On Friday, doors will open at 5:30 pm in the Convention Center and the final countdown will begin at 7 p.m. To stay warm while you wait, you can shop for Christmas gifts during LODA ArtWalk.

To be included in the official count, all elves must come wearing a pointy hat, pointy ears and a combination of red and green. This year, the Travel Channel will be in town filming Elfapalooza to highlight unique holiday traditions around the South, so don’t miss out on this opportunity to be a part of history.

“It’s time to free elf from the shelf,” Mayor Sandy Stimpson said. “This is an opportunity to put Mobile on the map and celebrate together as a community. I encourage all elves to take a break from Santa’s workshop and come spread Christmas cheer in Bienville Square.”

Following the official count, the elves will march down Dauphin Street. A free showing of the movie “Elf” will begin promptly after at 7:30 pm in Bienville Square.

Volunteers are still needed for this event. Please call 251.208.1550 if you are interested.