Beth Gendler, vice president of sales for Gulf Shores & Orange Beach Tourism (CVB) and the Gulf Shores & Orange Beach Sports Commission, is one of 47 tourism professionals across the nation to earn the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the Destination Marketing industry. The focus of the Destination Marketing Association International (DMAI) program is on vision, leadership, productivity and the implementation of business strategies.

Beth Gendler, vice president of sales for Gulf Shores & Orange Beach Tourism (CVB) and the Gulf Shores & Orange Beach Sports Commission.

Beth Gendler, vice president of sales for Gulf Shores & Orange Beach Tourism (CVB) and the Gulf Shores & Orange Beach Sports Commission.


“We are extremely proud of Beth’s accomplishments and her desire for lifelong learning,” Herb Malone, president and CEO for the CVB, said. “DMAI is highly regarded as the industry leader for destination marketing organizations, so this further establishes Beth as an industry leader.”

Gendler previously worked for Marriott, Charter Behavioral Health Systems and Behavioral Health Care of Northern Indiana before joining the CVB in 2002. During her tenure at the CVB, she has been recognized by the Tennessee Society of Association Executives as the 2011 Committee Chair of the Year and the 2013 Associate Member of the Year and earned the Certified Meeting Professional (CMP) designation in 2013 from the Convention Industry Council.

“Our mission at DMAI is to advocate for the professionalism, effectiveness, and significance of destination marketing organizations worldwide,” Michael Gehrisch, president and CEO of DMAI, said. “We realize the importance of destination marketing and are committed to improving the effectiveness of these organizations. These individuals who have achieved the CDME designation have set an example of excellence for the entire destination marketing profession.”

The CDME program is designed to better prepare senior destination marketing organization executives and managers for increasing change and competition and to become more effective organizational and community leaders. Over the course of 22 years, more than 400 students have participated in the CDME program, and the number of graduates will reach more than 320 in 2015.