A local group aimed at spurring growth and improving the quality of life in Mobile and Baldwin counties announced a big step forward Thursday morning.

Mobile Mayor Sandy Stimpson, vice-chairman of the Coastal Alabama Partnership announced at the group’s annual meeting in Daphne that Goodwin, Mills and Cawood had been selected to help it develop a regional strategic plan.

“We’re now teed up to do something that has never been done,” he said.

“I’m tired and I think you’re also tired of hearing that Mobile is a city of perpetual potential. It’s time to move forward.”

The plan would focus on collaboration between the two counties “for the greater benefit of everyone,” according to a statement from CAP. The plan would also provide a frame for preservation, revitalization, growth and resiliency.

“There has got to be a vision,” Stimpson said. “We’ve got to develop a roadmap.”

The strategic plan will also provide a framework for innovation, multi-modal transportation solutions and concepts for urban and rural community designs, according to the statement. This would include downtown multi-use centers.

The plan would emphasize a strong, regional-based tourism economy. For examples, tourism officials announced a new website for the CAP Regional Tourism Council. Herb Malone, of the Gulf Shores and Orange Beach tourism board and Al Hutchinson, president and CEO of the Mobile Bay Convention and Visitors Bureau introduced the new site called “Visit Coastal Alabama.”

CAP President and CEO Wiley Blankenship said he was hopeful the user-friendly site would be live by spring break. The site is yet another way the various area entities can work together to accomplish goals, Hutchinson said.

“It’s really important that we work together as a region,” Hutchinson said. “We’re excited about where we’re going.”