The Coastal Alabama Partnership (CAP) and the Coastal Alabama Regional Tourism Council (RTC) today launched a new website completely dedicated to bringing tourism to the area.

Today, tourism industry leaders throughout Mobile and Baldwin counties came together to witness the official launch of, a new website focused on providing locals and visitors a one-stop-shop of information on tourism opportunities available in the region. will combine the assets of several regional groups and work to enhance both tourism opportunities and visitors’ experiences along Alabama’s Gulf Coast. is a new website offering a comprehensive look at the goings on in Mobile and Baldwin counties. is a new website offering a comprehensive look at the goings on in Mobile and Baldwin counties.

The site provides the consumer with a taste of what each destination in our region has to offer through event calendars and day trip itineraries that are specific to different areas in the region.

The site launch marks the historic coming together of the entire region for the benefit of an
industry that greatly impacts our coastal counties.

Formed in 2013, the RTC is comprised of eight destination marketing organizations in Mobile and Baldwin counties that are funded by lodging taxes.

The founding entities of the RTC are Gulf Shores and Orange Beach Tourism, Mobile Bay Convention and Visitors Bureau, Coastal Alabama Business Chamber, South Baldwin County Chamber of Commerce, South Mobile County Tourism Authority, City of Foley, North Baldwin Chamber of Commerce and the Eastern Shore Chamber of Commerce. compiles existing websites for each of the respective destination marketing organizations, but presents them in an easily-navigable and all-ecompassing format.

Al Hutchinson, President and CEO of the Mobile Bay Convention & Visitors Bureau, said collaboration goes a long way in helping sell not just Mobile, but all of Coastal Alabama.

“Together we all are stronger as a destination when we work together to deliver one cohesive
message to our audiences,” Hutchinson said. “The visitor sees no county line or city jurisdiction, they see a place that can deliver an authentic, memorable vacation experience and it is our job, regionally, to fulfill that desire. Working together will draw more people to the entire region which will impact all of our individual bottom lines.”

The website officially went live after a press conference this afternoon, and regional tourism officials are encouraging both visitors and locals to check it out.