He will return your call, but not this Nappie

Known locally for his parody television advertisements, the Nappie winner for Best Slip and Fall Lawyer wasn’t always a personal injury attorney.

Best Slip and Fall Lawyer

Licensed since 1992, David J. Maloney, of Maloney-Frost, LLP began his legal career in corporate defense litigation. During the course of that work, he began helping employees with personal injury cases and made a change.

“I wasn’t enjoying the other work I was doing,” Maloney said.

He said the personal injury work fits in better with what first made him want to be a lawyer, reading the Harper Lee classic “To Kill a Mockingbird” at age 13.

“I decided that’s what I wanted to do,” he said. “I wanted to represent the underdog.”

In his practice, in addition to a positive result, Maloney tries to make sure he gives each client peace of mind. He said that’s why he returns phone calls.

“If you don’t feel during the case that you have the right guy then you don’t have peace of mind,” he said. “You need to tell people what they need to know instead of what they want to hear.”

The Woodstock, N.Y. native got an undergraduate degree from the Rochester Institute of Technology before moving to Birmingham for law school to be closer to his father, who lived in Nashville.

“I was happy to get out of the snowbelt,” Maloney said.

He bought a house following Hurricane Opal that he meant to flip, but kept it instead.

“I liked it so much I decided to keep it,” he said.

Maloney said his family and office are committed to the Gulf Coast area. Maloney-Frost has expanded into Mississippi with an office in the Gulfport-Biloxi area.

Maloney began practicing personal injury law in Mobile in 2000 and has enjoyed his time. He stopped short of calling people down here friendlier than his native New York, but said Southerners are more patient. He partially blamed the “rush-rush attitude” of our neighbors to the north.

“I think people are in a better mood down here,” he said.

He said the same attitude extends to his fellow members of the Mobile Bar Association. He said the smaller city atmosphere makes it easier to communicate with one another.

“You can schedule things easier,” Maloney said. “The lawyers are more courteous to each other.”

Maloney has been married since 2003 and has four children.

Known for many TV spots broadcast throughout the area, the most memorable might be a parody of the classic Dos Equis “Most Interesting Man in the World” advertisement.

The idea for the ad came from a witty retort Maloney had for a sub shop manager who said he “would chase any ambulance.” Maloney shot back with “ambulances chase me” and the idea was born.

“A light went off in my head,” Maloney said. “I had been wanting to try to do something that had some humor to it.”

Maloney was, at first, worried about the reaction the ad would get, until about 30 seconds after it aired during the Super Bowl. He was inundated with positive phone calls, text messages, tweets and emails.

Profile by Dale Liesch