This weekend marks the beginning of the latest chapter of Kelly Finley’s media life as 20-plus-year news veteran takes the helm as news director/anchor and host with Dot Com Plus, which runs local radio stations WZEW, WNSP, The CRAB and The Soul of Mobile.
Finley was first introduced to the Mobile audience at WPMI-TV where she anchored the morning show for three years for Local 15. She followed that up by joining “Mobile Mornings” on FMTALK 106.5. That foray into radio has now led her to Dot Com where she will not only report news stories, but host a weekly Sunday show she hopes will bring to light some of the people making a difference in the community.
Along with important news of the day, Finley says she will also give listeners a daily dose of good news. Her segments will run across all four stations.
“There will be something to make people smile, to put a little pep in their step,” she said. “Things that make you go ‘Alright, there are people doing good things out there.”
Finley’s positive and upbeat attitude will also be on display each week as she takes over “Community Round Table,” a public affairs show designed to showcase non-profits and charitable organizations. That will be followed by “251 NOW with Kelly Finley,” where she plans to introduce the community to people who are making a difference, but whose names might not be well known.
“These are people who are making a difference, but maybe you’ve never heard of them. We’ll be fleshing out what they’re really about,” she said.
“Community Round Table” will occupy the first half hour of that spot, with “251 NOW” filling the second half hour, and the shows will begin airing at 6 a.m.
Program director Tim Camp said the company is excited to have Finley aboard and says she’s part of a plan to get a little retro in the radio business, and go back to a time when news was a part of local radio programming.
“Once upon a time, every radio station in town had a news director,” Camp explained. “We’re trying to get back to serving the community a little better.”
He also said Finley’s role is one that will help these local stations differentiate themselves in a business often dominated by satellite radio.
“What’s the difference between listening to your local station and a satellite station? We’re trying to make sure there is a difference,” he said.
He said wants to see Finley doing the kind of broadcasting she can be excited about. For her part, Finley says she’s delighted for the new experience and all it brings.
“I wanted to cross over and have a smorgasbord of opportunities,” she said. “I’m blessed I get to share that.”
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