2015 marks the fifth anniversary of the Medline Pink Glove Dance video competition for raising breast cancer awareness. In 2009 a video was shot of 200 people from Providence St. Vincent Medical Center in Portland, Oregon, dancing to the hit pop song “Down” by British artist Jay Sean.
At the time, the catchy, kitschy and happy-vibed video highlighting pink gloved dancing hospital employees struck a chord on social media and promptly went viral. Medline Hospital was subsequently flooded with calls, emails and letters reflecting a massive worldwide positive response to the video. This culminated with singer Jay Sean performing the song live in concert that year to a pink gloved crowd of 17,000 inspired by the viral success of the grass roots effort.
In 2010 Medline produced a sequel that featured 4,000 pink gloved dancers and breast cancer survivors from all over the U.S. and Canada. In 2011, Medline launched a video competition open to any hospital wanting to make their own pink glove video. Since then, nearly 200,000 people have participated in videos across the country donning pink gloves and to dance in the competition.
This year, more than 1,000 Infirmary Health employees and physicians, breast cancer survivors, community members, the Poarch Band of Creek Indians and local dignitaries including: Mobile Mayor Sandy Stimpson; Daphne Mayor Dane Haygood; Fairhope Mayor Tim Kant; Spanish Fort Mayor Mike McMillian; Baldwin County Commissioners Chris Elliott and Tucker Dorsey and Daphne City Councilman Joe Davis danced wearing pink hospital gloves to Taylor Swift’s “Shake it Off” for breast cancer awareness in hopes that Infirmary Health will win first place in the national Medline Pink Glove Dance Video competition.
Infirmary Health is the only hospital in the state of Alabama to compete in the national competition in the large bed category. Currently, they are neck-in-neck with a hospital in Paducah, Ky. for the grand prize. Winning will mean a $15,000 donation to the local American Cancer Society and national media coverage.
“As a healthcare provider, treating breast cancer patients every day, this hits close to home for us because many of these patients are our own employees,” Mark Nix, Infirmary Health President and CEO said. “We chose to honor our survivors by featuring them as celebrities in our video entry. At Infirmary Health, our mission is life and we are all in the fight against breast cancer together.”
The Infirmary has been encouraging locals in the community to vote by no later than Wednesday to help the local hospital compete in the contest. To vote, individuals can search for Infirmary Health in the large bed category on the pink glove contest website. From there, votes can be made per individual for up to five different email addresses.
“If Infirmary Health wins, this donation will help us to reach more breast cancer patients through programs such as Look Good Feel Better, which teaches beauty techniques to patients who are currently undergoing cancer treatment. Funds will also help launch ACSMyLifeLine.org, a new online program, similar to CaringBridge, in our area,” Leigh Davis, American Cancer Society Senior Director of Hospital Systems said.
“Additionally, we can provide new wigs to female breast cancer patients and fund Road to Recovery, a free transportation program for patients taking them to and from treatment. Vote today for Infirmary Health’s Pink Glove Dance entry, and help raise awareness and funds for our local American Cancer Society. Please encourage your co-workers, family and friends to vote from every email address they have.” Davis said.
The deadline to vote is midnight tonight. For those interested in participating, the link to the Pink Glove Dance contest is available here: http://www.pinkglovedance.com/videos/2015-video-voting/large-bed/infirmary-health/