I’m happy to announce Lagniappe’s plans to increase our weekly circulation in the first part of 2016 to 30,000.
Since beginning to publish weekly in April of 2014, interest in and readership of Lagniappe has steadily increased. We have been publishing 25,000 newspapers each issue since the end of 2008 when Lagniappe was a biweekly newspaper, then moved to weekly last year. We have published and distributed 25,000 papers each week at more than 1,000 locations throughout Mobile and Baldwin counties.
We plan to implement the increase in circulation gradually over the course of the first quarter of the year as we can add distribution points to accommodate the new papers. While we are still adding delivery locations inside the city of Mobile, much of the focus of the additional circulation will be in areas outside the city and also on the Eastern Shore. Anyone interested in their business becoming a distribution point can call distribution manager Mary Burts at 251-450-4466.
The move to 30,000 papers a week represents a 20 percent increase in circulation and is something we have hoped to accomplish for some time. With the dwindling of local news coverage by other print outlets, Lagniappe has sought to step into the gap and provide better and more in-depth coverage of the community. This circulation increase will not come with any changes in editorial philosophy, as we will continue to provide local coverage about issues of local concern. Our hope is only that as the paper grows we can offer more such coverage.
Lagniappe is the largest locally owned newspaper in the Mobile/Baldwin area and we have been publishing since 2002. We initially began publishing with just 5,000 papers every two weeks. So thank you all for supporting the growth of your local newspaper.
While the paper is free for pickup, we are also offering home delivery by mail for just $1 a week. Those who are interested can sign up for Lagniappe HD on our website at www.lagniappemobile.com or call the aforementioned Mary at the number listed above.
Alabama’s official outdoors magazine is calling it quits after 86 years of publishing.
Outdoor Alabama, which has been published by the state’s Department of Conservation and Natural Resources since 1929, had its last run this month.
“We are very sorry to announce that Outdoor Alabama magazine is ceasing publication with the December 2015 issue. Current subscribers will receive the December calendar issue later this month. A letter with refund options for subscribers should arrive in mailboxes soon,” an announcement from the ADCNR said.
The department blamed budget cuts by the State Legislature in recent years for making continued publication untenable.
“Although the magazine was never intended to make a profit, the department offered it as a service to those who supported our agency and its mission,” the statement read.
While the magazine has only been known as Outdoor Alabama for the past 20 years, its roots began with the publication of Alabama Game and Fish News in 1929. That morphed into the decidedly less sexy Alabama Conservation in 1940 for the next 55 years.
“We would like to thank our many subscribers for their support throughout the years. We’ve tried our best to provide you with articles and photographs that showcased our state’s wonderful outdoors. Because of Alabama’s diversity, beauty and natural features, we had an abundance of topics and settings to highlight,” the publishers stated.
Though the magazine has shut down, ADCNR said it will still be conducting the Outdoor Alabama 2016 Photo Contest and will also have a traveling exhibit of the winning photographs.
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