Greenwood takes position with USA

After 16 years on the air at WPMI-TV, morning show anchor Pat Greenwood is going to be taking a job with the University of South Alabama. But he’ll still hold down the desk at Local15’s early show until the end of July.

Last week Greenwood was named director of multi-media/corporate sales for Jaguar Sports Properties, a new group formed by the university that will be responsible for ads sales and sponsorships for the athletic department, as well as its radio and TV broadcasts and coaches shows. Jaguar Sports Properties was formed after USA broke with IMG College, which has handled such duties for the school for the past several years.

Greenwood is expected to start his new position March 1, but Local15 News Director Bob Noonan says the well-known TV personality won’t be leaving his old stomping grounds completely so soon. Greenwood has agreed to stay with the morning show until July 31, by which time a replacement will be ready, Noonan said.

“He’s going to be difficult to replace. He’s ‘Mr. Mobile.’ He’s been here a while,” Noonan said. “Selfishly I’m not happy, but it’s such a great opportunity for him and his family, we have to support him.”

Noonan lauded Greenwood’s time with the station, where he began in the sports department and eventually moved to mornings. From March through July Greenwood will appear on-air in the mornings then head to his job with USA, Noonan said.

At South, Greenwood will be working with Associate Athletics Director for External Affairs Travis Toth, who will oversee Jaguar Sports Properties. J.D. Byars will be the group’s director of broadcasting/corporate executive. Ashley Ehlert, who has worked with Clear Channel Media most recently, has joined as an account executive, and Mike Giedlin from the University of Northern Arizona will be the group’s assistant business manager.

USA has said the formation of JSP will affect some of the school’s sports broadcasts, but they also said longtime South Alabama broadcaster Lee Shirvanian will be included in any changes.

FOX10 expanding news

Newshounds will have more to like weekday mornings as WALA-TV is expanding its morning news broadcast by another hour.

That means by Jan. 27, early birds can start watching the news at 4:30 a.m. and roll through right until 9 a.m. Of course this expansion means a little bit of schedule juggling as well. The station’s lifestyle and entertainment show “Studio 10” will move back an hour and run through the 9 a.m. hour. The show “Bethenny” will move to sister station CW55, according to a press release.

WALA and CW55 General Manager Gary Yoder says the move is designed to give the station an opportunity to get more news to their viewers.

“Local content is so important to Gulf Coast viewers,” Yoder said. “We are so excited to be able to respond to our viewers and customers with even more news programming focused on this region. As a news organization, we are in a unique position to expand our local morning presence and create new and better ways to serve our local news consumers.”

Eric Reynolds, Sarah Wall and Michael White will continue to lead the morning newscast.

FMTALK Changes

Speaking of programming changes, Sean Sullivan, Wayne Gardner and the gang over at FMTALK106.5 have shifted a few things around lately. Most noticeably, Sullivan has taken on a couple more hours of local content from noon – 2 p.m. weekdays.

“Midday Mobile with Sean Sullivan,” tackles local issues and follows another addition — the “Laura Ingram Show,” which runs from 9 a.m. – noon.
The station’s weekday lineup will still begin with “Mobile Mornings with Wayne Gardner and Mark Holiday” from 6 a.m. – 9 a.m. After Sullivan’s midday show, “The Schnitt Show” runs from 2 p.m. – 5 p.m., followed by Sullivan again from 5 p.m. – 6 p.m. with “The Drive.”

“The Clark Howard Show” then runs from 6 p.m. – 8 p.m., followed by “Local Shows” for an hour,” then “Michael Savage” from 9 p.m. – 12 a.m. and “Overnight America” from midnight to 4 a.m. “Wall St. Journal This Morning” rounds the schedule out from 4 a.m. – 6 a.m.

P-R dropping sections?

Multiple insiders have confirmed the Press-Register will be dropping its community news sections — The Mobile Press and Baldwin Register — sometime in February.
The sections have typically carried “community news” as well as provided a cheaper venue for many smaller local advertisers who couldn’t afford to be in the more expensive news and sports sections.

Insiders say the change will occur in mid-February, but no hard date has been offered. Community news has been one of the casualties nationwide of the changes in print journalism as many publications find it difficult to justify putting a dwindling amount of reporters on news that may not be as important to a large number of people.