After nearly seven months of “dead air,” one of the best-known names in Mobile radio has landed a new gig at a new station.
Matt McCoy, who most recently was on the air at Kiss 107.3-FM, is now the promotions and marketing director at WZEW, WNSP and The CRAB. It is a return to locally owned radio for McCoy after eight years with iHeart Media.
McCoy got his start in radio almost 30 years ago and perhaps his most famous gig was at the old WABB-FM as co-host of “Matt and Jay in the Morning.” The radio DJ’s path eventually led him to corporate radio after WABB was sold, and he spent eight years with iHeart until a change in format left him out in the cold last winter.
“They changed formats at 107.3 and gave me the dreaded manila envelope,” he joked. “I was on the bench for a while trying to find a place in the world. I’m glad to be back in the game.”
McCoy says he bumped into WZEW morning hosts Tim and Lee Ann Camp one evening at a local establishment and suddenly the ball was rolling.
“In big business, the deals are done on the golf course, but in radio and TV they’re done in a bar,” he said.
While his main job will be handling promotions for WZEW, WNSP and The CRAB, McCoy expects to handle the occasional “swing shift” on the air as well. He says the learning curve isn’t too great, other than becoming more familiar with The ZEW’s playlist.
“I know a lot of the local bands and you can’t live around here and not love sports, so ‘NSP is a great fit. And I’m from Memphis and The CRAB is a rock and blues station, so that’s right up my alley,” he said.
McCoy said part of the excitement of his new job is getting to work with a crew of people he’s known professionally for years.
“I’ve known these people for so long I don’t really feel new, even though I’m new,” he said.
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