The National School Public Relations Association lavished Mobile County Public School System with praise recently.
MCPSS’ public relations department received the Golden Achievement Award for the third year in a row for its efforts to share school system news with the public and media. The award was focused on its use of a blog, mspssthewire.com, a 24-hour television channel, mcpssTV, and social media.
McpssTV received an Award of Excellence for the video “The Class of 2016 is on its way,” which documented the fact one out of three students in the system has received at least one college scholarship offer.
The station also received an Award of Merit for live coverage of high school football.
Just noticing …
I’m seeing a lot more of the Press-Register’s Coastal Living circulars stacking back up in driveways and yards around the Midtown area. Some people I know say they’ve suddenly started receiving the famed sack of wet ads again after months on the “no throw” list.
We reported here a few weeks ago that Mobile Baykeeper was urging people to let them know if they’ve tried to be taken off the Press-Register’s list of places to throw the unsolicited circulars. Baykeeper said the issue has worsened lately. Daphne has become the latest city to look at an ordinance trying to curb the P-R from tossing the unsolicited bags in people’s yards.
Mobile did so last year, but under the threat of lawsuits by Newhouse’s lawyers, most of the teeth were pulled out of the measure, leaving the newspaper to police itself for the most part. Mobile Mayor Sandy Stimpson has identified the circulars — more than 200,000 of which are thrown out in Mobile and Baldwin counties each week — as a major cause of citywide litter and waterway pollution.
For its part the Press-Register’s ownership has said it has a First Amendment right to throw unsolicited bags of advertisements into local residents’ yards and will vigorously defend that right.
Speaking of the P-R/al.com, I’ve heard about a couple of changes down on Royal Street.
Prescotte Stokes III is now the breaking and trending news reporter. Jared Boyd has moved to the entertainment desk, and Christopher Harress joins the paper as a new investigative reporter.
Chelsea checks in at year two
Lifestyle web series host Chelsea Lipford Wolf has released some information about her second year on the internet.
The daughter of nationally syndicated home improvement guru Danny Lipford, Wolf launched her own award-winning series and blog in 2014 as part of the Today’s Homeowner media brand. She produces 12 original web episodes annually and blogs multiple times a week to share home enhancement ideas with readers.
In the second year, Wolf says she’s seen a 52 percent increase in page views on checkinginwithchelsea.com, has created a bi-weekly e-newsletter for fans and followers, launched a YouTube channel and had a 110 percent increase in social media followers.
Checking In With Chelsea has earned two national Telly awards for excellence.