Obamacare. Let the word marinate in your mind for a minute.
In and of itself, this recently minted epithet is as polarizing as it is prevalent in every nook and cranny of business conversations heard from multi-national conglomerates to mom-and-pop shops across the US.
2016, however, is a seminal year for this legislation in the sense that President Obama’s ambitious health care program has effectively sharpened its teeth enough to take a sizable financial bite out of all companies employing 50 or more across the country; adherence to ACA compliance notwithstanding.
With warnings of guidelines impacting industries across every area from tiny hamlets to sprawling cities, some would say a pall has passed over the collective faces of the largest GNP job producing sector in the American economy by far – responsible for roughly 70 percent of aggregate job growth – the small to midsized business market.
In the first part of a multi-episode summer series, Real Deal Podcast Host Ron Sivak takes listeners through a vicarious audio tour alongside Brent Barkin, Executive Vice-President of locally-owned retailer Shoe Station.
In this episode we will explore:
> A quick history of a locally iconic and regionally well-known major job producer in the area
> Shoe Station’s leap of faith into an ACA snake pit, wrestling with seismic decisions felt from the boardroom to the stockroom
> The sideways logic of full-time vs. part-time workers in a seemingly parallel Obamacare universe
> How ACA mandates affected Shoe Stations hiring and attrition practices across 5 states and over 500 employees
> The “Pay or Play” penalty option defined and evaluated
Internal costs absorbed by Shoe Station that the faint of heart shouldn’t hear
> “Trickle Down” economic costs impacting customers
> How the role of automation streamlines internal expenses by taking a turn into the realm of pseudo sci-fi efficiency.
> Barkin’s future growth plans to position Shoe Station as a national brand over the next decade despite the hurdles from Obamacare
Also in the Rumor Mill, Ron and producer Johnny G talk about “Popsicle People” and the possibility of the biggest shoe store in the country (if not the world) maybe setting up shop soon in the Port City.
The Real Deal Podcast is produced in cooperation with Deep Fried Studios.
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