Nielsen Audio’s Summer 2016 numbers for local radio hit the web last week, and there’s some interesting movement in the lineup this go-round.
As always, these numbers are only for 12+ and don’t necessarily mean a lot for stations seeking a more narrow listenership. I say that in hopes of keeping radio station general managers from getting angry, but it seldom works.
For Summer 2016, WDLT-FM topped the list of local stations measured, with a quarter-hour rating (AQH) share of 10.8. It just edged out fellow Cumulus station WBLX-FM, which had a 10.7 share. In spring the stations finished with WBLX on top with a 12.6 share and WDLT second with an 11.7.
As usual WKSJ-FM, of iHeartMedia, pulled in third with a 6.8 share, down from 8.1 in the spring. Just below WKSJ, WABD-FM finished with a 5.9 share, up from 5.5 in spring, and giving Cumulus three of the top four stations in the market.
Classic rock station WRKH-FM dropped from fourth place in spring, with a 7.0 share, to a 4.9 in summer. The iHeart station landed in fifth place for the summer ratings. Just below that is fellow iHeart station WMXC-FM, which finished with a 4.3 share.
WZEW-FM landed in the in number seven spot — the highest of any locally owned station — after a nice share increase from 2.5 in spring to 3.6 in summer. Locally owned WABH-FM — FMTALK 106.5 — continues to pull good numbers in the talk radio market, moving from 2.4 in spring to 3.0 in summer.
Gospel station WGOK-AM landed a 3.0 share, down from 3.3 in spring, for Cumulus Media, followed by WNTM-AM, which had a 1.5 share, down slightly from spring’s 1.6.
Rounding out the list was WNSP-FM. The sports station held steady with the same 1.2 share it had in spring.
Notice the legal notices
It’s a small beginning, but a beginning nonetheless. On page 43 readers will see the first Lagniappe legal notices.
Regular readers know we have sought for more than two years to be allowed the right to sell legal advertising/public notices. These first two ads represent the beginning of this newspaper’s ability to compete with the Press-Register, Call News and Mobile Beacon to run legal advertisements in this community.
We’re still awaiting what should be a perfunctory ruling from the Alabama Attorney General’s Office that will allow such sales through the Mobile County Probate Court. The ruling was requested as part of Judge Don Davis’ routine vetting of legal publications.
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