The February ratings sweeps turned out to be a good one for WKRG-TV as the CBS affiliate saw increases in most of its news broadcasts over the same time last year and also ranked first head-to-head with its competition when looking at overall households.
According to a breakdown of the February ratings period, WKRG ranked first among the market’s four television stations in overall household ratings for noon and evening broadcasts and saw ratings increases in every time period. The ratings represent a percentage of televisions in the market watching that station.
In measurements of the morning shows, WKRG was not as dominant, with Pensacola’s WEAR-TV taking the 6 o’clock hour, but it still won the 5 a.m. hour.
In the 5:30 a.m. time slot, WKRG’s household rating went from a 2.6 last February to 3.8 this year, which was the highest for that half hour. WALA-TV placed second in that time slot with a 3.1 rating, which was down from 3.7 at the same time last year. WEAR followed with a 2.1, down from 3.4 last year and WPMI came in fourth with a 1.2, virtually unchanged from last year’s 1.1.
At 6 a.m., WEAR’s 5.2 for it’s “3 in the Morning” show placed first, but was down slightly from the 5.3 it scored last year. WKRG followed with a 5.1 rating, up from a 3.9 last year, while WALA was up from last year’s 4.9, placing third with a 5.0. WPMI came in fourth with a 1.8, down from 2.0 last year.
At noon WKRG dominated its only competition at that time slot, WPMI. WKRG posted a 7.1 rating, up from 5.9 last year, while WPMI matched its same mark from the year before with a 1.7.
At 5 p.m., WKRG took first again in overall households, scoring a 7.8, an improvement from last year’s 6.7. WEAR followed closely with a 7.5, which was down from last year’s 8.0. WALA placed third with a 5.6, down slightly from last year’s 5.4 and WPMI matched last year with a 4.6.
The 6 p.m. broadcast again saw WKRG win the slot with an 8.3 rating, up from last year’s 7.5, and WEAR placing second with a 7.1, up from 7.0 last year. WPMI placed third with a 4.0, down from last year’s 4.9. WALA does not have a news broadcast in that time slot.
The late news at 10 p.m. went to WKRG, with a 7.0, up from 6.7. WEAR came in second at that time slot with a 4.9, down from 6.2 last year and WPMI scored a 3.4, down from 5.9 last year. WALA, which runs an hour-long news broadcast at 9 p.m. scored a 5.4 rating, up slightly from last year’s 5.3.
In the ages 18-49 demographic, the story was a little different. WALA won the entire 5 a.m. hour with a 1.8 and 2.1 at 5 and 5:30. WKRG followed with a 1.4 and 1.7 respectively, then WEAR with 1.1 and 1.4, and WPMI with .3 and .4.
At 6 a.m. WEAR took first with a 4.2 rating, followed by WALA with a 3.0 and WKRG with 2.6 and WPMI at 1.0.
At 5 p.m., WEAR won the 18-49 demo with a 2.7, WKRG was second with 2.2, WALA was third with 2.1 and WPMI finished with a .9.
At 6 WKRG scored a 2.9, followed by WEAR with 2.6 and WPMI with 1.7. At 10 p.m. it was WEAR leading with a 2.6, WPMI with a 2.1, then WKRG with a 1.9. WALA scored a 2.5 rating for its 9 p.m. broadcast in that demographic.
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